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Retail trade is the sale and distribution of merchandise to consumers through either a store location or non-store location such as internet, phone, catalog or advertising. Retail trade is one of the key economic indicators of an economy. The retail strength of a county is a function of customer base, the buying power of the customer base and quality of the retail environment.
In 2007, Missouri generated $45.14 billion in retail trade compared to $45.32 billion in 2000. Between 2000 and 2004, retail sales increased 4.7% to $43.11 billion. Retail sales in Missouri increased from 2000 to its peak in 2001, but declined from 2001-2004 owing to the recession of 2001. However, retail sales increased between 2004 and 2006, but declined by 1.3% in 2007 due to the sub-prime mortgage housing crisis and an increasing percentage of internet retail sales.
WIA Retail Pull Factor Reports
The reports evaluate the retail strength of retail stores and the buying power of customers across Missouri by Workforce Investment Area. The report emphasizes the retail sales trends, commuting patterns of retail customers and the market area from which retail goods and services are purchased by retail stores and customers.
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| Central PDF (1.1 MB) |
Northeast PDF (1.1 MB) |
Northwest PDF (1.0 MB) |
Kansas City PDF (1.1 MB) |
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| West Central PDF (1.1 MB) |
Southwest PDF (1.1 MB) |
Ozark PDF (1.2 MB) |
South Central PDF (1.1 MB) |
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| Southeast PDF (1.2 MB) |
St. Louis PDF (1.2 MB) |
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